Lärorikt Nikke!

Det var länge sedan jag fann något så lärorikt och underhållande som att följa Nikke Lindqvist blogg och arbete med journalisten Johan Ripås dokumentär om Google som sänds ikväll på SvT. Är du inte bekant med Kanin kokning, googlestädning eller pyramiddrivning vill jag varm rekommendera läsning av detta. Hoppas Nikke skapar någon form av sammanfattning av projektet (klart han gör värdet är stort). Och hej Tina varmt lycka till med städning.

Som ni vet så har jag under många år arbetat med frågor om informationssökning men jag har inte riktigt tyckt att detta med SEO / sökmotoroptimering låter särskilt intressant eller kul. Jag förstår sammanhanget och att hur viktigt det är att bli funnen men jag har tyckt att det varit lite teknokratiskt. Well….nu är jag såld!

De senaste månaderna har jag jobbat med en text om ekonomiska modeller ”på nätet”, ett arbete som på något sätt är en fortsättning av den analys och bok som kom 2004 Sexindustrin på nätet – aktörer, innehåll, relationer och ekonomiska flöden och som kan sägas handla om trafikstyrning och hur detta genererar pengar till olika parter.

Skriver nu om uppmärksamhetsbaserade ekonomier, deltagandebaserade etc etc. Och nu sammanfaller mina intressen på en skönt sätt. Jag har ett behov av att närmare undersöka och skriva om ”hittbarhets-ekonomier”. Ordet ligger inte så skönt i munnen och vi får hitta ett annat. Peter Morville som är informationsarkitekt talar om findability, snacka om ett ord som dansar sig fram (når nästan upp till samma höjder som  la cucaracha som är ett ord jag kan okynnessäga bara för att det känns mysigt i kroppen).

Peter Morville gjorde en intervju med mig för många år sedan som blev min ingång till att förstå kraften i bloggosfären. Morville är väl etablerad och artikeln gav stor gensvar i USA men även i andra länder inte minst Japan.

Jag vill alltså inte skriva om SEO i sak utan kontextuellt om ”handel med hjälp att förbättra sökresultat”. Inte om SEO experter som lägger upp strategier för sina kunder och agerar utifrån dem. Inte om ”hur man gör”. Snarare om behovet av att hittas, värdet av att synas och hur affärsmodeller runt dessa behov och värden ser ut. Det finns flera skäl att urskilja detta från trafikstyrning och uppmärksamhetsbaserade modeller.

Nu – handledning med kunskapstörstande studenter i ämnet medieteknik vid Södertörns Högskola. Solen lyser och livet leker.


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