För några månader sedan var jag tveksam till om utvecklingen med smartphones verkligen var en teknikförändring som skulle påverka informationssökning i någon större usträckning. Nu, några månader senare rodnar jag över dessa tankar.
Det är inte enbart ”any where, any when”-aspekten som förändrar vårt beteende. Det är den bredd i teknologi som de mobila enheter innebär som är grejjen (men även dess begränsningar i tex displaystorlek), GPS, kamera etc.
Det är inte konstigt att det vattnas i munnen på marknaden när 22 procent av alla ”local search” leder till ett köp. Det vill säga att användaren har befunnit i en miljö, sökt på en produkt och sedan gått in i affären och köpt den. Jämför med att vi jublar när en banner på nätet får några promilles klick (och talar vi inte ens om köp utan bara uppmärksamhet).
Men det är inte enbart när vi är ute och rör på oss som vi söker med mobilen. Vi sitter framför TV;n och söker samtidigt som vi ser på TV. I en undersökning jag läste häromdagen så beskrevs att den söksträng som slog i taket en viss månad i England stämde exakt med en fråga som ställdes i ett populärt frågesportprogram.
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