Digitala affischer

Ett stort fokus inom området informationskompetens ligger på förmågan hitta och bedöma källor på nätet. Men det blir allt svårare att avgöra vad som är nätet och vad som inte är nätet. Vad är uppkopplat och vad är inte uppkopplat?

Jag har upplevt att i Stockholm, där jag bor, har fram till nu digitala affischer inte riktigt använts i stor skala. Det har varit något som jag reagerat på vid besök i större städer, tex London hur digitala affischer länge använts. Men sista året har de fått sin inträde i den offentliga miljön i Stockholm.

Den digitala affischen är inte bara en fråga om teknikutveckling där det är möjligt att sätta en display någonstans. Inomhus i allt från sjukhus till klädaffär eller utomhus, gärna i tunnelbana eller som vägskylt. Det har växt fram en industri runt digitala affischer och möjlighet till olika former av infrastrukturer. Målet är självklart en så effektiv kommunikation som möjligt.

Utvecklingen skapar inte enbart möjlighet att på ett kostnadseffektivt sätt presentera budskap. Utvecklingen pekar mot att biometrisk igenkänning av ”kunder”, ”passerande” är här. Tekniken samlar in information om sin omgivningen; hur många människor som rör sig runt affischen och hur de rör sig. På olika sätt kan tekniken avgöra olika saker om människan. Mest kontroversiellt är teknik som skapa möjlighet att avgöra ålder, kön, etnicitet på de som passerar affischen. Branschen har en god uppfattning om att detta kan uppfattas som integritetskränkande och arbetar med att utveckla standarder och koder för hur tekniken bör användas.

Gränslandet mellan en affisch och en enhet för att utföra tjänster vid blir allt tunnare. Du kan i allt högre utsträckning interagera med affischen genom att klicka på dess pekskärm och beställa något eller fördjupa dig. Integrationen med kringliggande teknologier går med en rasande takt. Många butiker använder olika former av RFID system som kan interagera med affischsystemet och de flesta av oss har smarta telefoner. Din telefon har i sin tur gps;en aktiverad och du nyttjar bland annat Facebook i den. Ett eldorado för skräddarsydda budskap.

Ni som följt bloggen och oss ett tag känner till att vi har en förhållandevis bred uppfattning om informationskompetens (en uppfattning som vi inte på något sätt är ensamma om eller som är särskilt kontroversiell). Den grundläggande uppfattningen är att medialandskapet och mängden information har förändrats i sådan omfattning att nya kunskaper och kompetenser krävs). Förändringen påverkar alla aspekter av livet och av samhället.

Kort sagt; informationskompetens berör i hög utsträckning även det offentliga rummet och hur vi rör oss i det offentliga rummet.

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